The Art of Rebranding: Steps to a Successful Makeover
What Does It Mean To Rebrand? Your business's branding can be more than just an appealing logo or a memorable style. A brand's purpose is to share a company's its story and values as well as to build its brand's reputation and strengthen its place in the market. If your brand differentiates itself from competitors, then it's part and parcel of your brand. To change the branding of a company is to steer it in a completely new direction. It's about getting to the heart of who you are by defining your goals and objectives, and altering your brand's image to reflect the changes. It…